Evolve Pilates Based Fitness

Over a decade ago, we helped Evolve create a new logo and brand. Then in 2019, they were moving to a new studio and they wanted a new look to correspond with the new space. We created a new look and we everyone liked it. But after a few years they missed the familiarity of the first logo we had made them.

And back again…

So we returned to the first iteration with a slight update to the name, to reflect their expanded offerings, and a minor color adjustment to help soften the look a little. We also incorporated the slogan we created for them in the 2019 incarnation.

Evolve’s branding is one of those great opportunities where we are able to help the client shape many aspects of their brand like the logo, website, cards, signage, etc.

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The evolution (if you’ll pardon the pun) of the Evolve logo,
from 2010, to 2019, to 2023

The logo and branding identity in use:

Note on Evolve by Video: When the initial COVID pandemic lockdown began, we worked with Evolve to help keep them connected to their clients through social networking and communications. They also worked quickly to build up their video programming and online offerings and we helped them brand it and get it launched on Vimeo.