Content Generation: Writing
Copywriting & content development at its most creative.
We provide a variety of writing services, including simple proofreading for sites or documents, copyediting, generating content, or combinations thereof. Not sure what to do with that company blog you set up last year but haven’t touched? Or how about those newsletters you dread sending out every month? Can't tell if your website is coherent and professional? Unable to remember what your ninth grade English teacher said about Oxford commas? Don’t worry— we remember so that you don’t have to.
Writing and Editing Samples
Copy for Evolve Pilates Website
Over the years, we have worked with Evolve Pilates to help solidify their messaging and communicate the unique qualifications of their instructors. As illustrated by this example, sometimes you have more space available and are able to go into a narrative, and sometimes it needs to all fit in a brief blurb.
The Evolve System of Movement (Blurb version)
The Evolve System of Movement integrates Pilates with other fitness techniques from around the world in intimate, personalized classes that help you feel the joy of movement in your own body while improving your well-being, posture, flexibility, and strength.
Evolve will help you change your life.
The Evolve System of Movement (Narrative version)
At Evolve, Pilates is the shared connection between all instructors, and thus forms our common language. This collective knowledge and vocabulary is the foundation on which we have built our Evolve System of Movement, which integrates Pilates with various other energizing exercise techniques from around the world.
Our truly unique Pilates-based workouts are made possible by our passionate instructors, each of whom has logged countless hours of continuing education and training in diverse disciplines, including GYROTONIC® barre, Garuda, Gokhale Method, yoga, and dance. Evolve instructors draw from their individual backgrounds, extensive training, and years of teaching experience in order to offer students today’s most innovative techniques in fitness.
No matter your starting point, Evolve instructors want to teach you to experience the joy of movement in your own body— to feel ease of movement and to embody balance, strength, and energy. Every session is an intimate, personalized, whole-body experience capped at eight participants, and we want you to leave feeling better than you did when you arrived. We want the Evolve System of Movement to help you change your life— and it will!
Editing for Painless-Pregnancy.com
Editing text for the Painless Pregnancy website required an awareness of audience and an eye towards authenticity, particularly on this “Testimonials” page. Each testimonial had been written by one of the client’s patients, and we needed to preserve their unique voices while still cutting significant amounts of text in order to lift up and highlight whatever was significant or essential about that patient’s experience.
Original Text:
“I was 28 weeks pregnant with my second child when I began to experience severe lower back pain on both sides. As it turns out, I was having symptoms of sacroiliitis on one side, and then it would migrate to the next. I then would experience pubic bone pain and clicking when I would turn over in bed at night. That’s when I remembered a physical therapist, Dr. Vigo, that spoke at one of my baby classes that I took while I was pregnant with my first child.
Oh how I regret not using her way back then for my 1st pregnancy as well! With that pregnancy, too, I experienced back pain‚ which everyone told me “was normal,” especially in the 3rd trimester, so I did nothing about it. Dr. Vigo had mentioned in class that there were different exercises and therapies offered to help ease the burden of back pain that most pregnant women experience. She also offered information on helping with incontinence during pregnancy and postpartum.
I asked my doctor to write me a prescription to see her for the back pain, and my doctor even hinted that it was “normal to have back pain with pregnancy,” but wrote the prescription anyway. I began to see Dr. Vigo and she noted that my posture was incorrect; one of my hips was higher than the other. She also said that the elasticity that is common with pregnancy can put us at risk for injury. It was then that she began to help realign my hips and pelvis and strengthen my core for more stability.
Three weeks later, I tripped over a cord at work and had a fall and started to have preterm contractions and severe back pain near my sacrum. I was seen in the Labor and delivery unit and the contractions were stopped and the baby was fine. However, no X–rays or films could be taken of me since I was pregnant. I continued to see Dr. Vigo with my new‚ more severe symptoms, using a wheelchair for two weeks as I was unable to walk because of the pain. After rehabbing me all the way to delivery‚ my pain tremendously subsided and I was able to walk again. I was even able to deliver the baby vaginally-- a healthy baby boy.
After the delivery, we were able to finally get X–rays and an MRI of my back to diagnose the problem. These showed a sacrum fracture and a bulging disc of L5–S1. I wouldn’t have been able to function the last trimester of my pregnancy if it hadn’t been for Dr. Vigo’s expertise in OB physical therapy. She truly is a gift to the field. And pregnant women should be informed that back pain doesn’t have to be “the norm” in a special time to remember. I will always be grateful for all she has done for me and my baby. ”
Jessica – Fort Lauderdale‚ FL
Edited Text:
“I was 28 weeks pregnant with my second child when started having symptoms of sacroiliitis on one side, and then it would migrate to the next. I was also experiencing pubic bone pain and clicking when I would turn over in bed at night. That’s when I remembered a physical therapist, Dr. Vigo, who spoke at one of the baby classes that I took while I was pregnant with my first child. Oh how I wish I had seen her for my first pregnancy!
I began to see Dr. Vigo for the back pain, and she noted that my posture was incorrect; one of my hips was higher than the other. She began to help realign my hips and pelvis and strengthen my core for more stability.
Three weeks later, I fell and started to have preterm contractions and severe back pain near my sacrum, but they were unable to take X–rays or films at the hospital because I was pregnant. I continued to see Dr. Vigo with my new‚ more severe symptoms, using a wheelchair for two weeks as I was unable to walk because of the pain. After rehabbing me all the way to delivery‚ my pain tremendously subsided and I was able to walk again. I was even able to deliver my healthy baby boy vaginally.
After the delivery, X–rays and an MRI of my back showed a sacrum fracture and a bulging disc of L5–S1. I wouldn’t have been able to function the last trimester of my pregnancy if it hadn’t been for Dr. Vigo’s expertise in OB physical therapy. She truly is a gift to the field. And pregnant women should be informed that back pain doesn’t have to be “the norm” in a special time to remember. I will always be grateful for all she has done for me and my baby.”
Jessica – Fort Lauderdale‚ FL
Social Media Post Samples
Post Text:
evolvepilatesgnv Joyful movement is about moving one's body as a form of self-care, instead of treating exercise as a chore or penance for poor eating choices. We let the idea of joyful movement guide all of our activities here at the studio.
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When you run into posts this New Year's Resolution season that make you feel shameful about your 2019 diet or exercise habits, we encourage you to practice joyful movement. Now shouldn't be the time to sign up for a gym membership as a punishment; it should be a time to explore what activities your body and mind relish the most. Whether it’s yoga, Pilates, dancing, stretching, strengthening, or hopping on a Garuda machine, we hope you find some time to celebrate your body today with joyful movement. ✨
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#joyfulmovement #pilates #barre #pilateslovers #pilatesstudio #gainesvillefitness #gainesvillepilates #gainesvillebusiness
